Texas Chiropractic College

Our school’s prominent position – not just in chiropractic education but in providing future leaders for the nation’s health care industry – requires that we reach out to talented students from the region, the country and beyond.” -Dr. Fred Zuker, Dean of Enrollment Management

THE SITUATION

Texas Chiropractic College, a 100-year-old institution located in Pasadena, Texas, has distinguished itself as a top-ranked chiropractic school and offers promising students innovative and experience-based study programs at the doctorate level. “Our school’s prominent position – not just in chiropractic education but in providing future leaders for the nation’s health care industry – requires that we reach out to talented students from the region, the country and beyond,” comments Dr. Fred Zuker, Dean of Enrollment Management at Texas Chiropractic College.

THE SOLUTION

After thorough research of available options, Dr. Zuker and his team at Texas Chiropractic College selected the EMAS Pro suite of enrollment tools to support and manage the school’s recruitment and enrollment efforts. “We’re confident that EMAS Pro will deliver a new level of flexibility in our ability to communicate with a diverse recruitment pool and will provide increased staff efficiencies.” The school has a reputation for attracting the country’s top students and looks forward to a rapid implementation to maintain current momentum and to expand their outreach efforts. The vendor-provided conversion tools and on-site training support will assure a smooth transition into the new solution.

In addition to installing the main program – EMAS Recruitment Pro – EMAS Pro will work closely with Texas Chiropractic to implement several fully integrated companion solutions:

  • Telecounseling Pro – for facilitating an effective and user-friendly call management program
  • Online Pro – for developing an integrated, student-facing portal on the school’s website
  • Campaign Pro – for development of engaging e-mail campaigns – easy to manage and enhanced with rich media – to supplement ongoing communications with prospective students

These modules will greatly enhance the recruitment suite’s power and they represent best-in-class tools for streamlining communications and improving efficiencies for faculty and staff.

“We’re looking forward to getting Texas Chiropractic College up and running with EMAS Recruitment Pro,” commented Sean Gottlieb, EMAS Pro’s Director of Solution Services. “The software solution they have selected will prove to be a great fit for their ambitious recruitment goals. We’re eager to partner with them for a rapid implementation.”

Although Texas Chiropractic College has big drawing power and big goals, Zuker admits to having been somewhat handicapped by their current systems: “EMAS Recruitment Pro promises to provide us with an alternative data management system from what we are currently using – an ERP system that has proved to be unwieldy for giving us the recruitment data we need in a timely fashion. We were familiar with EMAS Pro and knew that it set the standard for higher education CRM.”

Acknowledging the importance of also drawing from a regional population, Zuker commented, “Our primary target population comes from the Southwestern US, including Texas and Louisiana. Houston has become a very diverse city and we are especially interested in boosting our enrollment of women, Latinos, African-Americans, and Asian Americans. Our school’s management team as well as our Board of Trustees fully understand the importance of bolstering our recruitment activities. We feel that EMAS Pro will give us the support we need to succeed with our enrollment efforts.”


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For more than 100 years, Texas Chiropractic College, located in Pasadena, Texas, has been a respected player in America’s landscape of health care education. Highly ranked programs, world-class faculty, unparalleled opportunities for hands-on training, and an uncommonly collaborative campus family have earned the chiropractic school a reputation as one of the nation’s finest producers of skilled, thoughtful, and ethical Doctors of Chiropractic.

The school has over 300 students and offers a Doctor of Chiropractic degree in addition to a bachelor degree completion program.